Congratulations to Department of Art alumnus Brett Player for being selected for The Jim Moran Institute for Global Entrepreneurship 2020 Seminole 100 list of the fastest-growing businesses owned by Florida State University alumni. Player is the Owner and Creative Director of PLAY, LLC, and is also on the College of Fine Arts Dean’s Advisory Board.
The fact that his agency, PLAY, LLC, had been selected as a Seminole 100 came as welcome news.
It’s funny. I’ve never received recognition for business success. In the creative arts, we love to hand out awards reflecting the craft, i.e., website design, brand design, advertising campaigns, etc., but we often overlook the financial stability of the agency as a talking point. I think this celebration of craft may help lead to the perception that those in the arts love what they do but struggle to make a comfortable living. With that lens, I hope this recognition sheds light on the idea that education in Studio Arts leads to a strong lifetime ROI, not just personal happiness.
– Brett Player
Alumni from Florida State University are responsible for some of the most innovative and profitable businesses in the world. The Jim Moran Institute For Global Entrepreneurship at the FSU College of Business, in partnership with the FSU Alumni Association and EY, is proud to recognize incredible entrepreneurs through the Seminole 100 awards program.
Seminole 100 recognizes the 100 fastest-growing FSU alumni-owned or alumni-led businesses at a celebration on FSU’s campus each year. The companies then learn their numerical rankings and receive their awards. This event honors FSU’s entrepreneurs and allows them to share valuable business insights with each other. Honorees and their businesses will also receive increased publicity and visibility via national, local and industry media exposure.
Player graduated from Florida State in the early 1990s with a degree in Studio Art. He loves giving back to the university by being on the FSU College of Fine Arts Dean’s Advisory Board, helping with marketing initiatives, and participating in board activities. Player has 25 years of experience in brand communications. His agency, PLAY, has helped create and launch consumer brands like Spanx, re-imaged looks for Zoo Atlanta, enhanced perception in higher education institutions like Clemson University and University of Miami, and launched national ad campaigns for BMG music. Player also serves as an Adjunct Professor at Miami Ad School @ Portfolio Center in Atlanta, GA.
An avid outdoorsman who once worked at Yellowstone, Brett enjoys RV’ing and sports ranging from golf to fly-fishing to sporting clays. He’s an Atlanta native, where he resides with his wife, Caroline, and their furry hiking companion, Muddy.